Platinum Custom Rugs at the Salone Internazionale del Mobile in Milan: Discover the New Luxury Rug Collections 2022
Platinum Custom Rugs will be among the exhibitors at the next Milan International Furniture Fair, which will be held next June (7-12). The Fair returns to its original format, with the large exhibition in the halls of the Rho trade fair district, and Platinum Custom Rugs confirms its attendance.
An indispensable showcase, the Fair is the meeting point for professionals and operators in the sector, an international crossroads that, in times of major revolutions like those of recent years, does not lose its luster but, on the contrary, discovers new abilities to renew itself. In the changed market scenario, disrupted by the pandemic and now by conflicts that are splitting the world, new relationships are discovered that become the current business focus.
For Platinum Custom Rugs, the Italian market is once again becoming central, having become particularly interesting and vibrant, even for a product like luxury rugs, which for many years was thought to appeal particularly to foreign customers. Recently, however, national clientele has strengthened, and Platinum Custom Rugs creations, made from the original projects of designers as unique pieces, are predominantly requested by Italian clients and designers. This rediscovery of the national reality as excellences to be valued is pleasing to the company, which returns to Milan, after the forced break that affected all events, with a particularly rich proposal.
In fact, three collections that were conceived in past seasons but have never been featured in in-person fairs will be presented. The company has never stopped, and produced the Imago catalog in spring-summer 2020 (the proposal for the restart), I Classici in winter 2020, and the Atelier line in spring 2021. All these are innovations resulting from the creativity of Platinum Custom Rugs that we have seen on social media, in ADV on industry magazines, and in the virtual version of the Salone del Mobile, but not yet in a fair stand.
Alongside these, Platinum Custom Rugs will present the new 2022 collection, still top secret, envisioned specifically for a demanding market, mature, with a deep-rooted tradition and a very rich cultural substrate, like the one that characterizes our country.
