Discover the Elegance of Platinum Custom Rugs at Salone del Mobile 2022
Elegance is the keyword inspiring all communication of Platinum Custom Rugs, and the new stand designed for the Salone del Mobile 2022 naturally follows this guideline. The collections – those conceived since 2020 but never exhibited at the international event, and the new proposals for 2022 – are showcased in an environment of light and warm tones. A maxi LED wall at the back of the stand catches the passerby's eye, and their curiosity is piqued by a minimal visual.
From above, white threads descend, a detail reminiscent of the art of weaving, and they join large plants that envelop and create an immaterial separation of the stand. On one side, a "material library," showcasing the yarns and construction techniques that can be used in the creation of luxury rugs and the samples from Platinum Custom Rugs collections, a sort of library that displays, and allows to touch, the individual components from which the collections originate.
On the opposite wall, rugs representing the various styles and design of Platinum Custom Rugs, in size 200 x 280 cm, are displayed to give visitors a real material experience of the collections presented.
At the center of the stand, the workstations adopt the shapes and colors of the new Imago “Formenuances” line. From here, various mood boards can be appreciated, the working tool of designers and project managers, and the starting point for what is the fundamental value of every creation signed by Platinum Custom Rugs: the development of tailor-made projects, and the production of luxury rugs that are unique pieces, with strong personality, unmistakable and closely linked to the global vision of the interior design of a living space.