The solid color rug as light and beauty: introducing Essenza, the new collection by Platinum Custom Rugs
A solid color rug — a simple piece that can become truly refined when designed with the right sense of harmony and subtle color balance. This is the idea that inspired Essenza, the new collection by Platinum Custom Rugs, which now rightfully joins the world of handcrafted luxury solutions for interior design projects.
This ready-to-ship line, defined by its solid tones, blends the beauty of Italian design with the centuries-old tradition of handcrafting techniques. In this article, we’ll dive into all the elements that make Essenza a must-have choice for architects and designers looking to combine style, quality, and functionality in both residential and professional spaces.
Inspired by Italian art, crafted by our hands
The Essenza collection is born from the artistic heritage of the Bel Paese — a tribute to the timeless style and elegance for which Italy is renowned worldwide. We are guardians of a Made in Italy spirit that reinterprets the art of rug-making through a contemporary lens. Each creation is more than just a furnishing accessory; it’s a true piece of art, capable of transforming any space into a refined and welcoming environment. Essenza expresses this beauty in its purest form, through neutral hues and sophisticated tones that blend seamlessly with any interior style.
All the colors of the Essenza solid color rug collection
The Essenza solid color rug collection stands out for its minimalist aesthetic and its ability to blend seamlessly into both modern and classic interiors. We’ve curated a color palette designed to capture the essence and beauty of Italian craftsmanship in a single textile piece:
- Cream: a warm, embracing tone that brings comfort and brightness—perfect for creating welcoming and sophisticated spaces.
- Dove: a soft, understated hue that evokes purity and serenity, ideal for minimalist and refined settings.
- Light Grey: the perfect neutral base for any interior scheme, maintaining a discreet and contemporary atmosphere.
- Grey: a deeper shade of grey that adds personality and depth, particularly suited to dynamic and modern environments.
- Black: a bold and elegant black, a true style statement that dares to take center stage in daring design projects.
Each color is crafted to interact uniquely with light, creating subtle plays of shadow and reflection that enhance the texture and depth of the rug. The use of solid tones ensures unparalleled versatility, allowing architects and designers to find the perfect match for any space and aesthetic vision.
The artisan technique behind modern solid color rugs: hand tufting
One of the defining features of our craftsmanship at Platinum Custom Rugs is our artisan-driven approach. The hand tufting technique used to create the solid color rugs in the Essenza collection — and many others across our lines — perfectly blends tradition and innovation. Hand tufting involves the use of a “tufting gun,” a tool that precisely inserts individual yarns into a fabric backing, forming the design and structure of the rug with exceptional accuracy.
Once the front is complete, a secondary fabric is applied to the back, ensuring the yarns remain stable and preserving the rug’s beauty over time. While this method benefits from technological precision, it’s rooted in time-honored techniques that have been refined over the years — making each piece a true masterpiece of precision and creativity.
The result is a rug with a solid structure, a 15 mm thickness that guarantees both comfort and durability, and a texture that enhances the softness of the selected materials. The meticulous attention to detail and deep passion poured into every stage of the process are reflected in the final quality of the product. A true expression of artisanal mastery.
Looking for ready-to-ship solid color rugs?
Wool and viscose: premium materials for Essenza’s modern solid color rugs
The quality of modern solid color rugs doesn’t rely solely on design — it also comes down to the excellence of the raw materials we’ve chosen: wool and viscose.
Wool is renowned for giving solid color rugs a defined finish and a naturally elegant appearance. Thanks to its acoustic and thermal insulation properties, wool is especially valued for creating cozy, comfortable spaces — particularly in high-traffic areas. Its durability and natural resistance to heat make it an ideal material for rugs that are built to last.
Viscose, on the other hand, is a natural fiber derived from cellulose and known for its silk-like qualities. This gives it a distinctive sheen, which becomes especially striking in the presence of light. Solid color rugs made with viscose offer a soft, silky texture that delivers a luxurious and refined sensory experience.
What about sizes?
The Essenza collection is not only an expression of aesthetic beauty but also a highly functional product. These ready-to-ship rugs come in standard sizes designed to suit a variety of spaces: 160x230 cm, 200x300 cm, 250x350 cm, and 300x400 cm. These dimensions allow for the perfect fit in any setting, ensuring a flawless balance between proportion and design.
Our attention to detail goes beyond materials and craftsmanship — it’s about creating a product that seamlessly merges elegance and usability. The choice of neutral, refined colors combined with the rug’s ability to integrate effortlessly into any space makes Essenza the ideal solution for those seeking a unique touch of elegance.
Each rug becomes more than just a decorative piece — it’s a long-term investment. As time passes, their natural aging process enhances their value, making every rug more distinctive and precious. This ability to evolve while maintaining its original beauty is one of the hallmarks of the Italian artisanal tradition we uphold at Platinum Custom Rugs.
Essenza is an Invitation to embrace the beauty of simplicity — ready to ship
The new Essenza collection is the natural evolution of an ancient art — textile craftsmanship — brought to life through the purity of a single tone to create beauty.
At Platinum Custom Rugs, we are constantly working to inspire architects, interior designers, and furnishing professionals with our vision of the modern rug. Essenza is the latest collection designed to meet the expectations of luxury and modern living — and the demand for immediacy. Thanks to a finely tuned production and logistics process, Essenza is available and ready to ship.
Choosing a Platinum Custom Rugs piece means bringing home not just a design object, but a work of Italian craftsmanship — one that tells a story of beauty, passion, and tradition.